Fraunhofer Institute for Industrial Engineering IAO | FutureHotel
Fraunhofer Institute for Industrial Engineering IAO | FutureHotel

Publications

 

»AI Application along the User Journeys«

The study looks at the practical applications of AI in hotels and how this technology can improve operational efficiency, guest service and the overall guest experience. From front-of-house to back-of-house operations, it explores how AI can optimize workflows and raise service standards. By identifying specific use cases and their impact, the study provides hoteliers with a roadmap for using AI as a transformative force in their operations.

 

»Potentials of the Experience Based Booking and Selling«

Today's hotel industry is largely based on the demand for personalized, emotional experiences. How does the newly developed Experience-Based Booking and Selling (EBBS) model contribute to offering hyper-individualized hotel experiences instead of hotel room categories to meet evolving user demands? 

 

»FutureHotel - 360° Hotel Service Ecosystem«

The results of the study show the potential of the hotel ecosystem as a new approach to creating added value in the hotel industry. The requirements of different user groups and their contributions to successful hotel operations are analyzed. Through the local and digital networking of different stakeholders, a resilient, sustainable and innovative hotel ecosystem is created on the basis of the model. This research offers recommendations and shows examples of successful ecosystem services.

 

»FutureHotel - Extended Realities«

The report deciphers the beneficial Metaverse characteristics and present the foreseeable and expected future developments for the hotel industry.

 

»NFT for Hotel Business«

This report discusses the functionality and potential of Non-Fungible Tokens (NFT) for various sectors in the context of token economy, crypto, blockchain and the Metaverse. It is intended to clarify for which purposes the characteristics of NFTs can be profited from and which developments can be expected in the future due to the NFT technology.

 

»Post Corona Hotel Era«

The »FutureHotel - Post Corona Hotel Era« study presents overall societal trend developments and their impact on the hotel industry. This leads to initial recommendations for action. In a regular exchange with hotel industry experts from the research and innovation network FutureHotel the results were discussed and assessed which enriched the applied research perspective. 

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An overview of all publications

Jahr
Year		Titel/Autor:in
Title/Author		Publikationstyp
Publication Type
2025 FutureHotel - Future Projections for 2035
Heydkamp, Constanze; Borkmann, Vanessa		 Paper
2025 FutureHotel - Hotels as Agents of Social Change
Heydkamp, Constanze; Borkmann, Vanessa		 Paper
2024 FutureHotel - AI Application Potential Along Hotel User Journeys and its Business Opportunities
Borkmann, Vanessa; Pardek, Carina Paula Andra		 Studie
Study
2024 FutureHotel - the Hotel Service Ecosystem as an Opportunity Space for the Hotel of the Future
Borkmann, Vanessa; Gaulinger, Ronja		 Paper
2024 FutureHotel - Business Potentials of Experience Based Booking and Selling
Borkmann, Vanessa; Heydkamp, Constanze; Pardek, Carina Paula Andra		 Studie
Study
2024 FutureHotel – das Hotel Service Ökosystem als Chancenraum für das Hotel der Zukunft
Borkmann, Vanessa; Gaulinger, Ronja		 Paper
2023 FutureHotel - Cospaces and Communities in a Post Corona Hotel Era
Borkmann, Vanessa; Dienes, Katharina; Heydkamp, Constanze; Gaulinger, Ronja		 Paper
2023 FutureHotel - Extended Realities. The Metaverse and its Potential for Hotel Business
Borkmann, Vanessa; Schubert, Frederic; Pardek, Carina Paula Andra		 Studie
Study
2023 FutureHotel - Business Travel Events in a Post Corona Hotel Era
Borkmann, Vanessa; Dienes, Katharina; Heydkamp, Constanze; Gaulinger, Ronja		 Paper
2023 Future Hotel Smart Guest Communication - Chancen digitalisierter Gastkommunikation entlang der Customer Journey
Borkmann, Vanessa; Stern, Patrick		 Aufsatz in Buch
Book Article
2023 FutureHotel - Post Corona Hotel Era
Borkmann, Vanessa; Dienes, Katharina; Heydkamp, Constanze; Gaulinger, Ronja		 Studie
Study
2023 FutureHotel - Token Economy. Use Potential of Non-Fungible Tokens for Hotel Business
Borkmann, Vanessa; Schubert, Frederic; Pardek, Carina Paula Andra; Ciziroglou, Philipp		 Studie
Study
2021 FutureHotel - Employee Profiles
Borkmann, Vanessa; Brecheisen, Markus; Junge, Dörte; Strunck, Stefan; Rief, Stefan		 Bericht
Report
2020 Futurehotel - zukunftsfähige Arbeitswelten im Gastgewerbe
Borkmann, Vanessa; Brecheisen, Markus; Endreß, Corinna; Strunck, Stefan; Rief, Stefan		 Bericht
Report
2020 FutureHotel - Innovative Erlebnisse als Erfolgsfaktor für die Hotellerie
Borkmann, Vanessa; Brecheisen, Markus; Strunck, Stefan		 Bericht
Report
2019 Futurehotel - das intelligente Hotelzimmer
Borkmann, Vanessa; Stolze, Dennis; Bruns, Christina		 Studie
Study
2019 FutureHotel - Smart Hotel Room
Borkmann, Vanessa; Stolze, Dennis; Bruns, Christina		 Studie
Study
2017 FutureHotel Spa- und Wellness-Erlebnisse
Borkmann, Vanessa; Rief, Stefan; Strunck, Stefan		 Studie
Study
2017 FutureHotel Baderlebnis 2030
Borkmann, Vanessa; Rief, Stefan		 Studie
Study
2016 FutureHotel Building 2052
Borkmann, Vanessa; Klein, Sascha; Lambertus, Janina		 Studie
Study
2016 FutureHotel Building 2052
Borkmann, Vanessa; Klein, Sascha; Lambertus, Janina; Rief, Stefan		 Studie
Study
2015 FutureHotel International Hotel Guest Survey
Borkmann, Vanessa; Rief, Stefan; Iber, Benjamin; Müller, Carina		 Studie
Study
2014 FutureHotel Small Medium
Borkmann, Vanessa; Rief, Stefan; Wagner, Stefanie		 Studie
Study
2014 FutureHotel Gastbefragung
Borkmann, Vanessa; Rief, Stefan; Iber, Benjamin		 Studie
Study
2011 FutureHotel Hoteliersbefragung
Borkmann, Vanessa; Rief, Stefan; Weber, Clara		 Studie
Study
2009 Futurehotel Basics. Grundlagenwissen zur Hotellerie in Deutschland
Bauer, Wilhelm; Borkmann, Vanessa; Rieck, Alexander; Rief, Stefan; Stumpp, Eva-Maria		 Bericht
Report
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