Research Topics in Phase VII (2022-2024)
The research and innovation network »FutureHotel« starts research phase VII in January 2022. It's our objective to develop innovative concepts for future hotels on multiple levels. Therefore, we apply various methods to answer the identified research questions, such as trend analyses and innovation scouting, carrying out surveys, developing future scenarios and strategies and lastly testing and evaluating new solutions in real-world laboratories.
Research phase VII focuses on the following topics:
Resilient post-covid hotel world: Hotels' new role, innovative business models for hospitality, new living concepts, hotel types, changing travel behavior and innovative bonus- and loyalty programs.
New Work: Concepts and solutions for sustainable working envrionments in hospitality, employee demands and contemporary incentive models.
Smart Hotel: The connected and sustainable hotel with digitalized services, integrated systems and design of use cases.
Sustainability & Digitalization: Smart digital strategies to fulfill sustainability standards, measuring success, realizing sustainability potentials through digitalization and putting innovative solutions into practice.