Fraunhofer Institute for Industrial Engineering IAO | FutureHotel
Fraunhofer Institute for Industrial Engineering IAO | FutureHotel

Publications

 

»AI Application along the User Journeys«

The study looks at the practical applications of AI in hotels and how this technology can improve operational efficiency, guest service and the overall guest experience. From front-of-house to back-of-house operations, it explores how AI can optimize workflows and raise service standards. By identifying specific use cases and their impact, the study provides hoteliers with a roadmap for using AI as a transformative force in their operations.

 

»Potentials of the Experience Based Booking and Selling«

Today's hotel industry is largely based on the demand for personalized, emotional experiences. How does the newly developed Experience-Based Booking and Selling (EBBS) model contribute to offering hyper-individualized hotel experiences instead of hotel room categories to meet evolving user demands? 

 

»FutureHotel - 360° Hotel Service Ecosystem«

The results of the study show the potential of the hotel ecosystem as a new approach to creating added value in the hotel industry. The requirements of different user groups and their contributions to successful hotel operations are analyzed. Through the local and digital networking of different stakeholders, a resilient, sustainable and innovative hotel ecosystem is created on the basis of the model. This research offers recommendations and shows examples of successful ecosystem services.

 

»FutureHotel - Extended Realities«

The report deciphers the beneficial Metaverse characteristics and present the foreseeable and expected future developments for the hotel industry.

 

»NFT for Hotel Business«

This report discusses the functionality and potential of Non-Fungible Tokens (NFT) for various sectors in the context of token economy, crypto, blockchain and the Metaverse. It is intended to clarify for which purposes the characteristics of NFTs can be profited from and which developments can be expected in the future due to the NFT technology.

 

»Post Corona Hotel Era«

The »FutureHotel - Post Corona Hotel Era« study presents overall societal trend developments and their impact on the hotel industry. This leads to initial recommendations for action. In a regular exchange with hotel industry experts from the research and innovation network FutureHotel the results were discussed and assessed which enriched the applied research perspective. 

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An overview of all publications

Jahr
Year		Titel/Autor:in
Title/Author		Publikationstyp
Publication Type
2024 FutureHotel – das Hotel Service Ökosystem als Chancenraum für das Hotel der Zukunft
Borkmann, Vanessa; Gaulinger, Ronja		 Paper
2023 FutureHotel - Extended Realities. The Metaverse and its Potential for Hotel Business
Borkmann, Vanessa; Schubert, Frederic; Pardek, Carina Paula Andra		 Studie
Study
Diese Liste ist ein Auszug aus der Publikationsplattform Fraunhofer-Publica

This list has been generated from the publication platform Fraunhofer-Publica